Understand and predict your customers behavior and reach them directly
Build a single view of the customer, from common data sources, and make it available for analysis. Deliver better one-to-one engagement. Drive your marketing and sales.
Most organisations have their customer data stored in many different places and customer processes take place in different applications. So how do you bring this data together to get a one single customer profile?
Customer Insights is a Customer Data Platform that enables complete data unification from a diversity of data sources – including transactional, behavioral, and observational data – to generate holistic customer profiles with intelligent segmentation capabilities.
Dynamics 365 Customer Insights functions
Get deeper understanding of customers
On-demand access to customer data pulled together from a range of initiatives and interactions (like online engagement, advertising campaigns, purchasing histories, and customer service calls), providing greater visibility into their customers’ needs.
Unlock the power of AI insights
Identify trends and patterns by utilising the power of AI. Drive personalised experiences across all the channels and predict customer
patterns and apply preventive action.Easily take action on these AI-driven insights by connecting to PowerBI, Power Apps, Power Automate, Dynamics 365, and other external applications.
Take action and deliver cross-channel engagement
Deliver real-time, cross-channel, and data- driven engagement across marketing, sales, and service and execute direct marketing campaigns via email or other notifications, with direct integration to external platforms.