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Customer success stories

Barentz Group

Basic info:


Barentz is a leading provider of ingredients for the pharmaceutical, personal & home care, food & nutrition, and animal nutrition industries. The privately owned, Netherlands based, Barentz group generated a turnover of 1,1 billion euros in 2017, serving thousands of customers in 60 countries with over 1000 people.


Wholesale / Nutrition


The Netherlands (CRM roll-outs in 11 countries)

Number of users:


Technologies used:

Dynamics CRM 2011

Custom e-commerce portal


Basic info:

CRM implemented by Netwise for Barentz covers:

  • market share reporting and lead generation
  • customer potential planning
  • sales goals management
  • non-conformity management
  • order handling
  • visit planning and visit reporting
  • post-sales issue management

The CRM system implemented by Netwise has everything what we need - it's a complete sales tool. We have covered the whole end-to-end process, including many integrations. Thanks to that approach our salespeople, sales managers and division managers have been using CRM with great success for last 9 years. The solution is well established and we won't change it to anything else. Tadeusz Brdyś, VP of Operations

Netwise has performed several IT infrastructure and security audits in Barentz offices in several countries. Created audit reports enabled to reduce overall IT Maintenance costs, improve performance and security of all audited systems. (...) I highly recommend Netwise in this field. Hassan el Boutahiri, System Manager

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  • End-to-end sales process embodied in one system
  • Full, live integration with ERP for order handling
  • Easy-to-use pricing mechanism included in CRM
  • Single view on all customers' history from multiple data sources
  • Streamlined non-conformity (claim) process

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